Affordable organic products from the net brand, offered at a discount
Netto Marken-Discount, one of the largest organic retailers in Germany, is committed to promoting sustainability in its product range. The retailer's strategy revolves around developing and promoting organic product brands such as BioBio and NATURKIND, which focus on organic and environmentally friendly products.
The Netto Bio range, available in all 4,280 branches nationwide, covers every product category. This extensive range includes up to 80 NATURKIND articles in all product categories, which can be found on the store shelves.
Netto's organic offerings are not limited to BioBio. The retailer also offers organic products under the brand NATURKIND. These products, recognizable by their illustration-style packaging and green colour, offer a comprehensive sustainability claim at affordable prices. Many NATURKIND articles bear additional sustainability seals such as FAIRTRADE.
Netto's commitment to sustainability extends beyond its product range. The retailer has partnered with WWF Germany to strengthen its environmental efforts. This collaboration likely involves initiatives on biodiversity preservation, sustainable sourcing, and carbon footprint reduction, in line with WWF Germany’s mission and corporate sustainability frameworks.
The BioBio own-brand products comply with the guidelines of the EU organic regulation and have been awarded by the German Agricultural Society (DLG). Many of these articles also bear the WWF Panda logo on the packaging, signifying high sustainability standards. The WWF checks the regional water and land-specific social situation for organic products, ensuring that they are produced in harmony with nature, animals, and humans.
Netto Marken-Discount currently has up to 400 organic certified own-brand and specialty articles under BioBio and NATURKIND. These articles, including numerous NATURKIND articles, feature the WWF Panda as a symbol of their commitment to sustainability.
This approach allows Netto to balance consumer demand for sustainability with price and convenience considerations in the competitive German retail market. By offering organic options that meet sustainability criteria while maintaining affordability, Netto aims to appeal to a broad customer base, including younger generations who prioritize convenience and practicality in food choices.
Netto Marken-Discount's product range not only includes organic offerings under BioBio and NATURKIND, but also extends to other product categories such as fashion-and-beauty, home-and-garden, and sustainable-living, ensuring a comprehensive lifestyle approach. Shoppers can find deals-and-discounts on organic food-and-drink items, including healthy-cooking options, across all stores.
The partnership with WWF Germany further solidifies Netto's commitment to promoting sustainability, extending beyond its product range to encompass biodiversity preservation, sustainable sourcing, and carbon footprint reduction initiatives.
In addition to meeting EU organic regulation guidelines, BioBio's own-brand products have been recognized by the German Agricultural Society (DLG) for their excellence and carry the WWF Panda logo, signifying high sustainability standards and healthy choices.
By offering a diverse array of organic, affordable, and environmentally friendly options within its stores, Netto caters to the growing demand for sustainable living among its customers, particularly the younger generations who prioritize convenience and practicality.
Furthermore, the NATURKIND range, with its illustration-style packaging and green color, offers a variety of sustainable products that meet customers' lifestyle preferences and make a positive impact on the planet.
