Blooming Revolution: The Global Domination of Star Roses in the Realm of Colored Roses
In late 2021, Star Roses identified a gap in the market for high-quality tinted roses. Most available options were lacking in aesthetic appeal, vase life, or presentation [1]. Motivated by this opportunity, they began gradually expanding into tinted roses, focusing on maintaining the freshness and elegance of their natural roses.
Star Roses' tinted roses stand out due to their relentless creativity, significant investment in technology and training, and a deep commitment to quality from the start. Their process aims to create tinted roses that preserve the natural rose’s premium characteristics rather than compromising on freshness or appearance [1].
Over the course of nearly two years, Star Roses invested in technology, training, and growth to learn and perfect every technique behind tinted rose design. This dedication has resulted in over 400 exclusive tinted rose designs for both national and international markets [1].
In 2024, Star Roses constructed a dedicated post-harvest facility exclusively for their tinted roses. The facility is equipped with top-tier infrastructure and staffed by a highly trained team focused on the technical and creative development of each collection [1].
The new facility houses a dehydration chamber, absorption room, specialized tinting area, and space for sorting and bunching. Star Roses' tinted rose collections include the 'Velvet Collection', 'Classic Collection', and 'Star Roses Collection', each with distinct characteristics [1].
The 'Velvet Collection' features roses with a coated layer of velvety fabric, giving them a plush, luxurious texture and a one-of-a-kind appearance. Examples of unique tinted rose designs include the 'Barbie Star', the 'Peach Fuzz Star', and glitter-covered tinted roses, each with its own personality, story, and purpose [1].
Star Roses' team is committed to creating a tinted product that preserves the freshness and elegance of their natural roses. Each new design at Star Roses is born from conversations with clients, close observation of global trends, and the company's creative drive [1].
Seasonal collections have become a hallmark of Star Roses' collections for spring, summer, fall, winter, Easter, Valentine's Day, Halloween, and Christmas. Star Roses also offers a series of permanent lines known for their special style and innovation in tinted roses [1].
Each tinted rose design has a unique name that reflects originality, coherence, and emotion, chosen collaboratively by the marketing manager, sales, and development teams [1]. Star Roses now offers over 400 exclusive tinted rose designs, all created, tested, and perfected by their in-house team [1].
The unique tinted rose designs from Star Roses have had a significant impact in markets that previously didn't buy tinted roses. Customers actively seek them out, benefiting from increased attention, diversified portfolios, and elevated floral experiences [1].
- Star Roses' commitment to the floral industry extends beyond natural roses, venturing into tinted roses that showcase a remarkable blend of creativity, technology, and quality.
- The art of tinted rose design, meticulously honed by Star Roses, has resulted in over 400 exclusive designs, catering to both national and international markets.
- In 2024, Star Roses built a dedicated facility for their tinted roses, equipped with advanced technology and trained personnel, aiming to create an exceptional floral experience for customers.
- Star Roses' tinted rose collections offer more than just aesthetics; they bring a touch of lifestyle and home-and-garden inspiration, making them an essential part of various events and travel-related occasions.
- Each tinted rose design from Star Roses is uniquely named, showcasing originality, coherence, and emotion, a testament to the company's dedication to the floral industry and its role in enhancing lifestyles worldwide.
