Competitor emerges for Samsung's fashionable Frame TVs, hoping for improved performance compared to Hisense's model
In the ever-evolving world of television technology, a new contender has emerged in the UK, as brand TCL launches its NXTVISION range. Modeled after the concept popularised by Samsung's Frame TVs, the NXTVISION TVs aim to offer a similar picture frame design, matte or anti-glare screens, and art display modes at generally lower prices.
The range includes three sizes: the 55-inch, 65-inch, and 77-inch models, priced at £949, £1199, and £1799 respectively. However, the tech and price gaps between the NXTVISION and the rest of TCL's range seem far too large, raising questions about its potential success.
This uncertainty stems from the underwhelming performance of a previous attempt, the Hisense Canvas TV, which suffered from poor contrast due to edge backlighting and no local dimming. This led to grey dark scenes, dull and washed-out bright scenes, and frequent clouding of the backlight during testing.
On the other hand, rival brands see an opportunity to match Samsung on lifestyle elements while offering better features and lower prices. For instance, the recently reviewed 65-inch TCL C7K TV, priced at £899, boasts a Mini LED backlight with 1008 independent dimming zones, making it exceptionally good for its price.
The TCL NXTVISION TV, an edge-lit QLED set, has a 144Hz refresh rate, two HDMI 2.1 sockets, and supports 4K/120Hz gaming and VRR. But there's no mention of local dimming in TCL's literature, a feature that could significantly impact the TV's performance.
Our reviews team will go into testing with an open mind, ready to assess whether the TCL NXTVISION TV will surprise or disappoint. One thing is for certain: the matte screen of the NXTVISION TVs is meant to look more natural for artwork, unlike glossy panels that would shatter the illusion.
Moreover, Samsung's Frame series TVs are perceived as expensive, and there's a belief that a lot is being paid for the design, not just the features. The TCL NXTVISION TVs are designed to look like picture frames and can display works of art when not in use for regular TV duties.
There is a chance that the TCL NXTVISION TV will carve out a niche for itself in the market, offering a more affordable alternative to Samsung's Frame TVs. But with the disappointing performance of the Hisense Canvas TV as a precedent, only time will tell if the TCL NXTVISION TV will be a successful addition to the lineup.
Stay tuned for our full review of the TCL NXTVISION TV, where we'll delve deeper into its performance, design, and value for money.
