Expanding Energy Participation: A Fresh Strategy Based on Inclusive Design
In an effort to make energy savings more accessible and equitable, online energy marketplaces are emerging as a powerful tool for financially constrained households. These digital platforms serve as dynamic entry points for energy engagement, bridging the gap between underserved populations and energy efficiency programs.
By acting as an approachable, user-friendly platform, online energy marketplaces offer a range of benefits. They provide a trusted platform for discovering and enrolling in incentives and efficiency programs, with automatic rebate applications at checkout, tailored product recommendations based on income, location, and needs, and connections to certified installers, particularly for home electrification solutions such as EV chargers and solar panels.
These marketplaces also reduce barriers by offering community-specific features, such as language options and ZIP code-specific offers, making energy savings more relevant and relatable. This approach helps households lower their energy usage and costs with confidence and less complexity, addressing the "hard to reach" nature of some customers who face outdated systems and disconnected touchpoints.
Moreover, these marketplaces support cost savings through enabling participation in incentive programs that can cover assessments, efficiency upgrades, or clean energy technologies, often with no or reduced upfront costs for low- and moderate-income households. This systematic access to energy programs facilitates affordability improvements and energy equity.
Predictive modeling is another key feature of these marketplaces, helping to identify who needs what, when, and how best to reach them. This leads to higher conversion rates, with up to 42% more success compared to traditional one-size-fits-all outreach. Advanced customer propensity models use a wide range of data, including demographics, building specifications, past purchases, energy usage patterns, and geographic trends, to predict which customers are most likely to act.
Franklin Energy, a leading innovator in this field, is committed to equity-focused energy solutions and rethinking how to connect people to energy savings. Their tools empower smarter outreach, targeted engagement, and lasting impact, bringing more households into the clean energy future.
In summary, online energy marketplaces help financially constrained households by reducing friction in accessing energy savings programs, delivering localized and personalized offers, and simplifying the adoption of cost-reducing energy technologies and services. These marketplaces are not just stores, but dynamic platforms for transformation, where equity meets technology, insight meets outreach, and overlooked communities are empowered to act.
Exploring what's possible in a service area can be done by connecting with Franklin Energy to build a marketplace that meets people where they are and helps them move forward. A well-designed marketplace becomes a platform for transformation, where equity meets technology, insight meets outreach, and overlooked communities are empowered to act.
- In the renewable-energy industry, online marketplaces are becoming essential tools for financially constrained households, offering a user-friendly platform to discover and enroll in incentives and efficiency programs.
- These digital platforms provide tailored product recommendations based on income, location, and needs, and connections to certified installers, making clean energy technologies, such as EV chargers and solar panels, more accessible.
- To further lower energy usage and costs, these marketplaces support participation in incentive programs that cover assessments, efficiency upgrades, or clean energy technologies, often with no or reduced upfront costs for low- and moderate-income households.
- technology plays a significant role in these marketplaces, with predictive modeling helping to identify the most likely customers to act and ensure higher conversion rates.
- In advocating for sustainable living, Franklin Energy, a leader in this field, is focused on providing equity-focused energy solutions, connecting people to energy savings through smarter outreach, targeted engagement, and lasting impact.
