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Experiencing Nature in Tandem with Luxury--The Lexus Outdoor Adventure

Luxury brand Lexus tailors exclusive, premium encounters for outdoor enthusiasts, focusing on harmonious living in nature with their latest venture.

Experiencing Nature in Harmony with Luxury--Lexus' Outdoor Adventure
Experiencing Nature in Harmony with Luxury--Lexus' Outdoor Adventure

Experiencing Nature in Tandem with Luxury--The Lexus Outdoor Adventure

The Lexus Overtrail Project was unveiled at the 2023 Tokyo Outdoor Show, a pioneering initiative by Lexus that aims to connect customers with nature through premium, refined outdoor adventures powered by advanced mobility technology[1]. This project encompasses potential future products, accessories, gear, and experiences designed to elevate luxury outdoor exploration.

At the heart of the project is the 2025 Lexus LX700h Overtrail, a luxury off-road SUV meticulously crafted to navigate rugged terrains with ease while maintaining a high level of comfort and style[1]. Key features of the LX700h Overtrail include:

  • Improved off-road capabilities with front and rear locking differentials, a 2,400W AC inverter, and all-weather floor liners.
  • A rugged exterior design with a front skid plate, matte gray grille, black door handles, and dark chrome trim.
  • Exclusive interior styling featuring black or Stone Brown semi-aniline leather-trimmed seats and door panels, matching stitching, and black open-pore wood accents.
  • Riding on 33-inch Toyo Open Country all-terrain tires for exceptional off-road performance.
  • A hybrid 3.4-liter V6 powertrain that offers an efficient and powerful drive, striking a balance between fuel economy and off-road robustness[1][3].

The Overtrail caters to customers seeking premium outdoor experiences that combine luxury, advanced mobility, and dependable off-road performance, filling a niche for high-end, rugged SUVs with three-row seating and substantial cargo capacity suitable for remote adventures[1][3]. The Overtrail enables customers to explore nature further with confidence, thanks to advanced technology and thoughtful design tailored for the outdoors.

Moreover, the Lexus Overtrail Project offers unique opportunities for driving a hydrogen buggy and cooking a meal in the great outdoors. For instance, Akio, a participant in the project, took the ROV hydrogen buggy for a spin, experiencing the thrill of off-road adventures powered by hydrogen[2]. Additionally, Akio sampled food prepared with hydrogen using the hydrogen grill, which functions as both an induction cooker and a gas stove[2].

In summary, the Lexus Overtrail Project is part of Lexus's commitment to coexistence with nature, offering premium outdoor experiences powered by mobility technologies and luxury craftsmanship. The project embodies the spirit of adventure and luxury, inviting customers to explore and connect with nature in a refined and sophisticated manner.

[1] Lexus Press Release: Lexus Overtrail Project Unveiled at the 2023 Tokyo Outdoor Show [2] Lexus Blog: Akio's Adventure: Test Driving the ROV Hydrogen Buggy and Cooking with Hydrogen [3] Lexus Media Kit: 2025 Lexus LX700h Overtrail - The Ultimate Luxury Off-Road SUV for Exploring Nature in Style

  1. The Lexus Overtrail Project is not limited to vehicles, as it also includes unique experiences, such as cooking a meal in the great outdoors using a hydrogen grill.
  2. Beyond the 2025 Lexus LX700h Overtrail, the project showcases various gadgets and technologies, like the ROV hydrogen buggy, designed to enhance outdoor-living and home-and-garden adventures.
  3. By integrating electric-vehicle technology, the Lexus Overtrail Project demonstrates its commitment to fostering a lifestyle that marries luxury, technology, and eco-friendly transportation, whether on the road or in the outdoors.

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