Furniture company La-Z-Boy enlists Colle McVoy agency to revamp brand image for contemporary consumer demographic.
Fresh Take:
Minneapolis-based agency Colle McVoy scores a major gig with furniture giant La-Z-Boy. The iconic brand, steeped in history, taps the Midwest marketing powerhouse to spearhead a brand makeover. The mission? To transform La-Z-Boy from a symbol of nostalgia to a beacon of dynamism for the modern masses.
With roots in Michigan, La-Z-Boy chose a partner that shares its values - that's Colle McVoy, according to Christy Hoskins, La-Z-Boy's CMO. Hoskins told Adweek that the partnership will work in tandem with La-Z-Boy's long-time in-house partner RPA, on this rebranding journey.
The partnership wasn't always in the cards. La-Z-Boy initially issued an RFP for a PR partner, but when it came to finding a creative powerhouse that was strategically savvy and focused on delivering the goods, Colle McVoy proved to be the ideal partner.
Considering Colle McVoy's accolades in collaboration with La-Z-Boy and its reputation as a creative agency that builds deep connections with forward-thinking brands, it's reasonable to assume that their partnership will employ strategies like reinventing the brand's visual identity, launching engaging marketing campaigns, refining La-Z-Boy's digital presence, introducing innovative products, and crafting compelling narratives to captivate today's consumers.
Kristen Bell, Hollywood's sweetheart of comfort, also recently signed up as La-Z-Boy's newest spokesperson, further refining the brand's image for the next chapter. With Bell on board and Colle McVoy leading the way, La-Z-Boy is poised for greatness in the modern market.
Insights:
- A rebranding partnership often involves reimagining a brand's visual identity, launching campaigns, enhancing digital presence, introducing innovative products, and constructing compelling narratives.
- La-Z-Boy's choice of Colle McVoy as its partner suggests a focus on modern appeal and a dynamic image.
- Kristen Bell's new role as a La-Z-Boy spokesperson adds star power and appeal to the brand.
Based on the rebranding partnership between La-Z-Boy and Colle McVoy, we can anticipate a refashioning of the brand's style to align with a contemporary lifestyle, possibly encompassing fresh fashion-and-beauty trends and modern home-and-garden aesthetics. This positioning is further reinforced with Kristen Bell, the Hollywood comfort icon, joining the brand as its newest spokesperson, adding an appealing touch to La-Z-Boy's new era.
