German City Building Prize Awarded to Kellogg Pier, Recognized Building Achievement
The Kellogg Pier project in Bremen, Germany, has been recognised for its innovative approach to urban renewal, winning the Special Prize in the German Urban Development Award 2025. This project, which involved the transformation of the former Kellogg's industrial site, is a shining example of how industrial architecture can be repurposed into a lively quarter with a new identity.
The Kellogg Pier, also known as the Overseas Island, has been revitalised into a vibrant urban space that emphasises sustainable energy concepts and innovative urban design. The project's focus on repurposing existing infrastructure, energy-efficient building techniques, and renewable energy usage aligns with sustainability goals, making it a model for industrial area regeneration in Germany.
One of the most notable features of the Kellogg Pier is the "John & Will" Silo Hotel, located within the protected historic grain silo at the project's heart. This hotel complex includes gastronomy areas, offices, a market hall, and a sustainable energy concept. Most of the rooms in the hotel are located in the round tubes of the old silo, offering a unique and immersive experience for guests.
The former rice store on the Overseas Island has been transformed into a bustling market hall, while the characteristic elements of the production facility have been reinterpreted and brought to life as office spaces, leisure facilities, and more. The project connects past and future by preserving old structures while driving transformation through open interim uses, community engagement, and a clear vision.
Senator for Construction, Mobility and Urban Development, Özlem Ünsal, warmly congratulated the project, highlighting the connection of tradition and future, sustainable energy supply, and creative reinterpretation as exemplary for Bremen. The jury of the urban planning award praised the Kellogg Pier project for its exemplary approach, stating that it sends an inspiring signal for nationwide urban development.
The German Urban Planning Award, established 45 years ago, promotes forward-looking urban planning and culture. This year's theme for the special prize was "Renovation Culture in the Circular City," which honours innovative approaches to revitalising vacant or abandoned uses and infrastructures. The Kellogg Pier project impressively showcases how a historic industrial area can become a lively place, reflecting modern standards in urban renewal.
For those interested in the technological or architectural innovations or how the energy concepts are implemented at Kellogg Pier, consulting the project's official publications or urban development reports from Bremen's municipal authorities would provide further insights beyond this overview. The "John & Will" Silo Hotel, with its 117 individually designed rooms, is just one of the many attractions that make the Kellogg Pier project a must-visit destination in Bremen.
[Image Source: Senate Press Office]
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The Kellogg Pier's transformation into a lively space with a focus on sustainable energy concepts and innovative urban design, as part of home-and-garden projects, is highly commendable, given its success in urban renewal. The project's repurposing of the historic grain silo into the "John & Will" Silo Hotel, complete with gastronomy areas, offices, and a market hall, is a testament to the potential of lifestyle improvements within the home-and-garden context.
