Heidi Caillier, a renowned designer, emphasizes that rugs should serve as "supporting characters" in interior design, and her latest collaboration with Joon Loloi demonstrates why this perspective is valid.
New Collaboration: Heidi Caillier x Joon Loloi Rug and Pillow Collection
Joon Loloi, a sub-brand of longtime rug stalwart Loloi, has teamed up with renowned interior designer Heidi Caillier for their first-ever designer collaboration. The result is a collection that seamlessly blends Caillier's signature style with Joon Loloi's design DNA.
The rug collection leans largely rug-centric, with designs such as Mayla, Carrolton, and Lindy. However, the collaboration's highlight is the "Eden Mughal Garden Rug," a romantic, English-inspired floral design made of 100% wool. Another standout is a hand-knotted rug with antique fading, geometric motifs, and a rich triple border, made from a wool-cotton blend and priced at $1,119.
The collection also includes power-loomed options, like the "Aster" rug, power-loomed from a durable polypropylene-polyester blend and featuring a dynamic floral motif. It is perfect for medium-traffic spaces and has a dimension of 5' 7" x 7' 10".
The pillow collection complements the rugs, with designs that bring a sense of charm and a lived-in look to furniture. The vintage blue jeans-inspired pillow cover features a nostalgic denim-inspired patchwork design, while another pillow boasts a cushion with a grid design. A pillow with a playful, double-flanged edge is made from a cotton-linen combo, and the collection also includes a bolster pillow with an intentionally distressed Oriental pattern, inspired by Heidi's love of vintage textiles.
The collaboration, called Heidi Caillier x Joon Loloi, consists of 22 floral-filled, vintage-Scandi-inspired rug designs and 20 coordinating pillows. Prices start at just $35 for a pillow and $150 for a power-loomed rug, making this collection accessible to a wide range of budgets.
Layering rugs is a technique Caillier advocates for, suggesting that it can create a beautiful effect, but it should be done within the right space and with rugs of different styles.
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[1] The design philosophy behind this collaboration is hinted at in the collection's focus on garden-inspired or classic motifs fused with contemporary design sensibilities, as well as Caillier's known focus on personal and expressive interiors that balance comfort and sophistication. However, for more precise details about the inspiration or thematic influences behind the collection, dedicated interviews or press releases from Joon Loloi or Heidi Caillier may provide further insight.
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