Hot Mama Gowns: Stylish & Comfortable Maternity Gowns Launched by Deidra Haysel
Hot Mama Gowns, a line of comfortable and comfrt maternity gowns, was launched by Deidra Haysel after she found traditional hospital gowns uncomfortable during nursing. The gowns, made of organic cotton, are designed to fit a baby bump and adjust post-delivery, with sizes ranging from 2 to 24.
Haysel, who returned to work soon after giving birth, was inspired to create her own gowns when she found existing maternity garments lacking. Her Hot Mama Gowns feature a zip-down back for privacy and two ribbon-tied flaps for easy breastfeeding.
Initially, Haysel appeared on Shark Tank seeking $30,000 for a 20% stake in her company. Despite declining Barbara Corcoran's offer of $30,000 for 40% of the company, she expanded her business through internet sales and specialty retail stores. Today, the gowns are more expensive than other alternatives on the market, but offer unique features and comfort.
Hot Mama Gowns cater to a wide range of sizes and shapes, providing comfort and style to nursing mothers. While similar postpartum robes are available from other brands, Haysel's invention addresses specific needs and offers a unique solution. Despite the lack of recent public information, the company's innovative design and expansion through Shark Tank indicate its potential in the market.
