Hotel Radisson Blu Dhaka appoints a new high-ranking manager.
Radisson Blu Dhaka has announced the appointment of Manfuza Masud Chowdhury as its new Senior Manager, Marketing and Communication. The hotel's Cluster General Manager expressed delight at Chowdhury joining the team, expressing confidence that she will inject fresh energy into the hotel's communications.
Chowdhury will lead the development and execution of Radisson Blu Dhaka's marketing and communication strategy. Her primary focus will be on advancing strategic partnerships to drive brand growth and enhance communication initiatives. This approach centers on building a modern, inclusive brand image, engaging diverse stakeholders, and aligning with sustainability initiatives.
Chowdhury's experience in the hospitality industry spans over 12 years, with previous roles at Intercontinental Dhaka, The Westin Dhaka, and Holiday Inn Dhaka. During her tenure, she contributed significantly to brand reputation at these establishments. She has also led campaigns in brand strategy, digital marketing, and public relations.
One of her key responsibilities at Radisson Blu Dhaka will be strengthening media relations. She will also be responsible for crafting compelling brand stories and enhancing digital engagement at the hotel. The appointment is aimed at increasing Radisson Blu Dhaka's visibility and market presence.
Radisson Blu Dhaka is actively involved as the hospitality partner in high-profile sustainability-focused events like the Sustainability Summit 2025 and the SDG Brand Champion Awards. These events emphasize sustainability, inclusive growth, and engagement with next-generation changemakers, aligning the hotel’s marketing approach with contemporary global and local sustainability narratives.
Under Chowdhury's leadership, Radisson Blu Dhaka's marketing strategy will also focus on developing and executing strategic partnerships to position the brand as socially responsible and forward-thinking within both the local business community and among younger demographics. The hotel's Cluster General Manager expects Chowdhury to provide purposeful direction for Radisson Blu Dhaka's communications.
In summary, under Manfuza Masud Chowdhury’s leadership, Radisson Blu Dhaka’s marketing strategy centers on strategic partnerships to enhance brand visibility and communication impact, aligning with sustainability initiatives, leveraging the hotel’s role in prominent events to demonstrate corporate responsibility, and engaging diverse stakeholders to build a modern, inclusive brand image.
Manfuza Masud Chowdhury, with her expertise in brand strategy, digital marketing, and public relations, will not only strengthen media relations at Radisson Blu Dhaka but also craft compelling brand stories that enhance digital engagement. Her marketing approach, focusing on strategic partnerships, will aim to align the hotel with contemporary global and local sustainability narratives, solidifying Radisson Blu Dhaka's reputation as a socially responsible, forward-thinking brand in the fashion-and-beauty, lifestyle, and home-and-garden sectors.
