Increasing the Efficiency of Call-To-Action Elements in Your Blog's Key Articles?
Maximising the Impact of Cornerstone Content: A Comprehensive Guide
In the world of blogging, cornerstone content plays a crucial role in attracting and retaining visitors. This long-form, authoritative, and optimised content serves as the backbone of a website, answering all potential inquiries related to a specific topic.
Keyword Research
The first step in creating a successful cornerstone article is conducting thorough keyword research. This helps identify relevant search terms that will ensure your content appears in search results.
Choosing the Right Topic
When selecting a topic for a cornerstone article, it's essential to choose something not extensively covered by other blogs. This gives you a chance at ranking on search results and provides unique value to your readers.
Competitive Analysis
Conducting competitive research is another crucial step. Understanding what competitors are doing can provide insight into what type of article to create and its length.
Optimising for Search Engines
To help search engines recognise that your cornerstone article contains all pertinent data on its topic, linking other long tail articles related to the topic can be beneficial. Additionally, keyword research should be conducted to optimise the article for search engines.
Internal Linking
Linking back to a cornerstone article in other posts on the site can help with the internal linking structure and SEO benefits. The internal links section on cornerstone content can aid search engines and enhance visitor experiences.
Promoting Your Cornerstone Content
As soon as a cornerstone article is published, it should be promoted through social media and linked back to in other articles on the site. This helps drive traffic to the article and improve its visibility.
Maximising Calls-to-Action (CTAs)
Including a CTA in a cornerstone article can be beneficial. This could encourage people to sign up, subscribe to the blog, or share the content on social media. A CTA in a blog's sidebar can be an effective way of promoting cornerstone content and driving visitors directly toward it.
The Importance of Navigability
Cornerstone content should be easy for visitors to locate, access, and navigate. It should link to a dedicated page serving as an orientation map for new visitors.
Up-to-Date Information
To maintain the authority and relevance of your cornerstone content, it's important to ensure it remains up-to-date with current information.
Boosting Visibility
Social sharing buttons can boost visibility for search engines and encourage readers to spread the word. A call-to-action in the footer can direct visitors to other pages on the site and encourage them to share content on social media.
Building Brand Recognition
The footer of a website can be used to create a call-to-action (CTA) that encourages visitors to subscribe to an email newsletter, build brand recognition, and bring in new visitors.
By following these strategies, you can create cornerstone content that not only ranks well on search engines but also provides valuable information to your readers and encourages engagement.
