Jacquemus' LA store opening might have set a trends for sofa colors, with a particular hue potentially becoming the next big thing.
Melrose Avenue's night may fall, but a radiant sun-drenched ambiance prevails within the 8804 flagship store of luxury fashion brand Jacquemus. With a homage to the South of France, the store boasts brick herringbone floors, beamed ceilings, limestone clay-stuccoed walls, and a vintage, patinated appeal, enhancing the brand's fifth global location. Yet, the store's architecture takes a backseat to its star attractions - the eye-catching, extra-long linen couches.
Replacing the traditional focus on handbags and shoes, the sofas have taken center stage, offering a bold curtains-up moment in an inviting shade of sunny yellow. This vibrant hue was on full display at the grand opening festivities, where the "Jacquemus Market" transformed West Hollywood into a zesty, canary-colored dreamland.
Four days of jubilation brought yellow flowers, banana soft serve ice cream, and even a mobile banana to the streets. The bold motif was liberally punctuated by celebrities like Cole Sprouse, reinforcing that the muse was indeed fruit - and primarily bananas. If the surreal, whimsical interplay of lemons and bananas seems distinctively Jacquemus, rest assured, the brand strikingly reflected its signature style.
Founder Simon Porte Jacquemus, attired in a sunny banana-toned jacket, lent artistic depth to the space as vintage jewelry, chrome dumbbells, mid-century candelabras, and Spanish Brutalist stools added intriguing layers of texture. Yet, even with alluring attractions like travertine plinths, nudes by Maurice Savin, and star-studded guests, the spectacle continually returned to the colossal, citrus-hued couches.
The sunny yellow sofa has officially captured the zeitgeist, becoming the latest trend in sofa color du jour for shaping interiors. Jacquemus' innovative vision transcends following trends; instead, it sets them. From the bowling alley installation at Neiman Marcus in Dallas to the current banana motif, there is no stopping the Jacquemus juggernaut. The time-worn quote from Arrested Development - the money's in the banana stand - takes a fresh spin in light of the brand's resounding success.
The South of France-inspired West Coast vibe, along with the attention-grabbing sofas, will soon dominate the interiors landscape. Here are a few suggestions to bring the look home:
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A brown-handled, affordable tray, reminiscent of those spotted at the event, adds a touch of vintage charm, ideal for showcasing small treasures.
Match the exact sofa shade of 'Lemon Ice' from Sixpenny for a heads-turning, breezy linen-cotton blend sofa. Drench your living space in sunny hues and create an inviting seating space for friends and family.
Layer your seating with playful throw pillows, harking back to the store's Provencal-style ones. These budget-friendly options add punchy patterns to your vibrant sofa setup.
A wrought-iron garden chair with a cream-tinted cushion, similar to one found at the boutique, elevates your living space with a touch of French flair.
For a striking architectural statement, consider the Taliesin 1 table lamp, designed by Frank Lloyd Wright, exuding a miniature piece of sophisticated elegance. With various wood options available, this unique piece makes for a well-deserved splurge.
A versatile travertine side table offers more surface area for displaying your exquisite home decor or Jacquemus-branded gym equipment. Embrace the Mediterranean-meets-California trend and elevate your living room.
Meanwhile, Milan Design Week has quietly emerged as a new platform for up-and-coming designers. Keep an eye out for those making a splash in the world of style.
- The vibrant, sunny yellow sofa from Jacquemus has become the latest trend in sofa color du jour, influencing interior decor styles.
- To emulate the striking new trend, considering a 'Lemon Ice' sofa from Sixpenny, a breezy linen-cotton blend, could create an inviting seating space at home.
- Pairing throw pillows with playful patterns, reminiscent of Provencal styles, adds layers of vibrant color and personality to the yellow sofa setup.
- For a French flair, incorporating a wrought-iron garden chair with a cream-tinted cushion into the living space can elevate the overall design, aligning with the Jacquemus trend and the Mediterranean-California approach.
