liquidated home: discover the Noz retail outlets that stock his furnishings
Title: Noz Triumphs with Record-Breaking Acquisition of Casa Inventory, Offering Deep Discounts Nationwide.
By: Camille Harel, Head of Large Consumption/Grocery Distribution
Published on
A Monumental Win. This May, French discount powerhouse Noz made waves by snagging the entire bankrupt Belgian inventory of the esteemed home decor chain, Casa. The result? A deluge of heavily discounted goods set to sweep French Noz stores starting June 26th, with discounts as high as -60%.
The first pulse of Casa treasures, including candles, vases, and garden furniture, graced 150 Noz stores as early as mid-May, promptly selling 68% of the initial stock. But this was just a taste of things to come. From June 26th, 4.5 million new Casa products will pour into stores nationwide, hitting the 342 French stores that compose the Noz network. Marine Coïc, Noz's operations director, shares that these items hail from Casa's Belgian warehouse in Olen, near Antwerp.
Millions of Customers Monthly
Established in 1976 by Rémy Adrion, the driving force behind the chain, Noz has been steadily on the rise. By 2025, the chain reported a turnover of 793 million euros (+7% YoY), boasting a rapidly growing customer base (+15% compared to 2024). With 3 million customers shopping at Noz stores every month, the quest for affordable treasures remains strong. Noz maintains its focus on French soil, with no international ambitions. With approximately 20 new stores opening annually, the competition seemingly has no chance in sight.
Amid restructuring periods for competitors GiFi and Stokomani, Noz continues to forge ahead. Its business model lies in its ability to nab global end-of-line products or entire stocks of struggling brands, reselling them at cut-throat prices. According to Coïc, "We provide a solution for our 350,000 suppliers by valorizing their unsold stock." In addition to these major acquisitions, they account for just 10% of Noz's sales.
Jennyfer Items on the Horizon?
Noz's success stems from its dynamic inventory, which never stays the same, and clients never know what they'll discover while shopping. Coupled with its affordability, this quest appeals to customers and keeps them coming back for more. "The products sold in stores depend on the purchases. Our customers come for the surprise. The prices we charge are always below market prices", states Coïc. Even items like a 1.29 euro lipstick and a 0.89 euro paintbrush manage to deliver profits for Noz.
While Noz vs Stokomani might seem like a straightforward battle of budget bargains, the field could soon see additional competitors. With the liquidation of fashion chain Jennyfer in early May, and Naf Naf currently in judicial reorganization, Coïc hints that those brands might pique their interest.
Stay updated on these groundbreaking developments. For additional insights on Noz and clearance sales, be sure to follow our coverage on this page.
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- Noz
- Clearing House
- Consumerism
- To capitalize on the success of the Casa acquisition, Noz plans to introduce a wide selection of fashion-and-beauty products into their stores, aiming to follow up its home-and-garden dominance.
- The finance department at Noz is exploring potential business opportunities, as they consider venturing into the fashion industry, eyeing brands like Jennyfer, which recently went out of business.
- With the influx of various discounted goods now available, Noz customers can expect a lifestyle transformation, as they can now save on not only home-and-garden necessities but also fashion-and-beauty items.
