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Jesteburg Community Library Introduces Reusable Bags as Advertisement and Environmental Initiative
The Jesteburg Community Library in Germany has launched an innovative campaign to promote both environmental sustainability and library services. The initiative involves the distribution of reusable bags, designed specifically for carrying library media, that also serve as a means to spread the library's message.
According to Jutta Viercke-Götze, the library's director, these bags are more than just a practical solution for carrying books and other media. They are a form of advertisement, with regular visitors carrying them being the best advertisement for the library.
The bags, which feature the library's branding, have been well-received by the community. Mareile Kleemann, a resident of the Harburg district, has expressed her support for the project, stating its importance for children and young people in the digital age.
The project has received financial support from the Sparkasse Harburg-Buxtehude and the Harburg district. When the initial supply of bags ran out, the library turned to the Harburg district for further donations, which were forwarded to the Sparkasse Harburg-Buxtehude.
New readers at the Jesteburg Community Library are given one of these fabric bags as a welcome gift. Many regular visitors continue to proudly carry the bags, not only because they are useful but also because they are a visible sign of their support for the library.
Jutta Viercke-Götze believes that there's no better advertisement for the library than its regular visitors carrying the fabric bags. The bags not only promote the library's services but also contribute to environmental sustainability by reducing plastic bag usage.
Despite limited information available on the specific origins, goals, and impact of the Jesteburg Community Library reusable bag campaign, it is clear that it is an innovative and effective way to promote the library and encourage environmental responsibility.
Other than just a practical carry solution for home-and-garden books and entertainment media, the reusable bags distributed by Jesteburg Community Library serve as a powerful advertisement for the library. These bags, featuring the library's branding, are a visible sign of support for the library and act as a form of advertisement, making the regular visitors carrying them the best ambassadors for the library's other lifestyle offerings.
