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Maintaining the Safety and Enjoyment of Children During Long Car Journeys is Crucial for Parents

Struggles of keeping children safe and engaged in the car, as revealed by Mazda's survey of 1,776 caregivers, underscores the difficulty of this task. A staggering 77% of respondents acknowledge that child-focused driving presents exclusive challenges, with approximately 63% of them facing...

Ensuring Children's Safety and Amusement During Long Car Journeys Matter
Ensuring Children's Safety and Amusement During Long Car Journeys Matter

Maintaining the Safety and Enjoyment of Children During Long Car Journeys is Crucial for Parents

The 2024 Mazda CX-90 is designed to address the challenges of family driving, offering a comprehensive suite of advanced safety and entertainment features. This redesigned model has earned the prestigious IIHS Top Safety Pick+ award, reflecting its excellence in crashworthiness and child restraint performance [1][5].

Safety is paramount in the CX-90. Key safety features include Blind Spot Monitoring, Rear Cross Traffic Alert, Smart Brake Support with Pedestrian Detection, Lane Departure Warning and Lane-Keep Assist, and Mazda Radar Cruise Control with Stop & Go [2][3]. These features aim to enhance driver awareness, reduce fatigue, and prevent collisions, making family road trips safer and less stressful. The CX-90's seats are designed with child safety in mind, earning excellent seatbelt safety ratings and providing comfortable accommodation for child seats [1][5].

For entertainment and comfort, the CX-90 is equipped with a premium Bose audio system, praised for its volume and sound quality. The vehicle also offers cooled seats and spacious three-zone climate control, ensuring passenger comfort in various climates [5]. The CX-90 can seat up to eight passengers, with an elegant interior that supports larger families or groups [5].

In addition, the CX-90 offers hybrid powertrain options, combining performance with fuel efficiency. This eco-conscious driving option appeals to families seeking both capability and sustainability without sacrificing driving enjoyment [5].

Jennifer Morrison, head of vehicle safety at Mazda North America, stated that i-Activsense, the CX-90's advanced safety system, is designed to help parents stay focused on their family by offering heightened safety and awareness on the road [4]. Mazda aims to make family road trips safer and more enjoyable with the redesigned CX-90.

With 40% of parents now leaning toward vehicles with advanced safety and driver-assistance systems, the 2024 Mazda CX-90 is well-positioned to meet the needs of modern families [6]. The CX-90 also caters to parents' concerns about child safety in the event of an accident (55%), external conditions like sudden downpours and erratic drivers (43%), and smartphone connectivity like Apple CarPlay and Android Auto (58%) [3]. Furthermore, nearly half (47%) of parents prefer vehicles with the highest safety ratings post-kids [7].

The CX-90's smart braking and stability control, combined with its i-Activ AWD technology, make it ready for various road conditions [8]. Additionally, the vehicle offers USB ports for charging devices and Wi-Fi hotspots, ensuring a connected and comfortable journey for all passengers [9].

Mazda offers a complete lineup of vehicles tailored to different family needs, with the CX-5, CX-50, and CX-70 models also prioritising safety, design, and comfort [10]. The 2024 Mazda CX-90 integrates a top-tier safety suite specifically tailored to protect and assist families, alongside premium entertainment and comfort features designed to make family journeys both enjoyable and secure.

[1] IIHS. (2024). 2024 Mazda CX-90. Retrieved from https://www.iihs.org/ratings/vehicle/suv/midsize-suv/mazda/cx-90

[2] Mazda. (2024). i-Activsense. Retrieved from https://www.mazdausa.com/ Mazda/USA/Ownership/Safety-and-Security/i-Activsense.html

[3] Morrison, J. (2024). The Importance of Safety in Family Vehicles. Retrieved from https://www.mazdausa.com/Mazda/USA/Blog/The-Importance-of-Safety-in-Family-Vehicles.html

[4] Morrison, J. (2024). The Evolution of Safety Technology in Mazda Vehicles. Retrieved from https://www.mazdausa.com/Mazda/USA/Blog/The-Evolution-of-Safety-Technology-in-Mazda-Vehicles.html

[5] Car and Driver. (2024). 2024 Mazda CX-90 First Drive Review. Retrieved from https://www.caranddriver.com/reviews/a36374551/2024-mazda-cx-90-first-drive-review/

[6] Edmunds. (2023). Parents Prioritize Safety in Family Vehicles. Retrieved from https://www.edmunds.com/car-buying/advice/24007811/parents-prioritize-safety-in-family-vehicles.html

[7] Consumer Reports. (2023). Parents' Top Concerns when Choosing a Family Car. Retrieved from https://www.consumerreports.org/car-buying-advice/parents-top-concerns-when-choosing-a-family-car/

[8] Mazda. (2024). i-Activ AWD. Retrieved from https://www.mazdausa.com/Mazda/USA/Ownership/Safety-and-Security/i-Activ-AWD.html

[9] Mazda. (2024). Connectivity. Retrieved from https://www.mazdausa.com/Mazda/USA/Ownership/Connectivity.html

[10] Mazda. (2024). Mazda Lineup. Retrieved from https://www.mazdausa.com/Mazda/USA/Vehicles.html

The 2024 Mazda CX-90, with its impressive safety features, is designed to cater to family dynamics. To ensure safety, the CX-90 includes Blind Spot Monitoring, Rear Cross Traffic Alert, Smart Brake Support with Pedestrian Detection, Lane Departure Warning and Lane-Keep Assist, and Mazda Radar Cruise Control with Stop & Go [2][3]. Moreover, the vehicle's design is thoughtful for relationships, offering a spacious, comfortable interior that can accommodate up to eight passengers, ensuring everyone enjoys a connected and comfortable journey [5].

Jennifer Morrison, head of vehicle safety at Mazda North America, emphasizes the CX-90's smart and advanced safety system, i-Activsense, which aims to help parents stay focused on their family by offering heightened safety and awareness on the road [4]. In line with this, parents' top concerns, such as child safety in case of accidents, external conditions, and smartphone connectivity, are addressed in the CX-90 [3][7].

Furthermore, the CX-90 offers flexibility for both lifestyle and home-and-garden demands, as it comes with hybrid powertrain options, providing a blend of performance, fuel efficiency, and sustainability [5]. Lastly, the extensive lineup by Mazda includes various vehicles tailored to meet the needs of different families, including the CX-5, CX-50, and CX-70 models, offering safety, design, and comfort for every family member [10].

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